THE BUSINESS OF BODY BLOGGING
Corina is on a mission to help moms fight the frump and I am super excited that I got a chance to chat with her about blogs, body types, and the business of dressing for comfort and confidence.
Corina started her body blogging business while she was pregnant with her second baby and looking for a way to make money while staying home with her babies. While perusing Pinterest, she saw moms were making real money online blogging and Corina decided to go for it!
It took Corina a bit to settle on the topic of fashion for moms. She knew that she as a mom struggled with her own fashion because the wardrobe that she used to have in an office setting didn’t match what she needed now that she was staying home. She wanted to imitate the chic moms that she saw on the playground — laid back and casual, but looked so good with the perfect blend of classic and trends but she had no idea how.
At the time, there wasn’t much online to teach her how to look effortlessly styled as a mom. There were tons of “outfit of the day blogs, that showed you the outfit, and where to buy the pieces, but not much of an instruction manual of how to pair items together to make a whole mix and match wardrobe. So her journey to find her personal style became the subject of her blog.
Corina has a unique way of delivering content is approachable in a “to women for women” way
CLOTHED IN CONFIDENCE
Corina recommends women shop in a way that makes them feel comfortable and fits their body and their style, don’t just buy pieces that other women buy. Work with what looks good on you and makes you feel comfortable. Wearing clothes you love gives you incredible confidence.
So often women, and especially moms always say the have to “wait to lose weight” or ”wait till they feel better about themselves” before they buy new clothes, but Corina say don’t wait to “change” anything to update your wardrobe. Appreciate what you and your body have done and continues to do. See beauty in the body you are in. Part of the Frump Fighters message is to embrace your body and the beauty it brings to you and to everyone around you. Embrace where you are right now, don’t wait for the “opportune time. “ Give yourself grace, You will move towards healthy milestones in your own time
Corina explains how hiding under big, ill fitting clothes is actually doing us a disservice. We feel more confident and more beautiful in clothes that fit us properly which translates to more emphasis on personal self care and in turn encourages us to take care of ourselves. You’re going to project outwardly the confidence you feel inside, and dressing well helps us feel confident.
Immediately you will start to notice that when you wear clothes that fit you well you will start to get compliments. Other women will start to compliment how you are looking and will in turn boost your confidence which will help you work towards your goals. Putting off waiting to change your wardrobe and your style till you reach these goals is actually just sabotaging your progress and drive to reach these health milestones.
SO WHAT IS “FRUMPY”
There is an old understanding that frumpy means “old fashion dressing” but that is not correct. Frumpy is actually synonymous with “baggy, sloppy, or worn out.” Frumpy clothes are ones we have had too long, don’t fit our body right, or don’t hang right. When we put on clothes that don’t fit or are too old, we have a feeling of being frumpy or not put together. Frumpy is a feeling, not a style so it can also extend to your self care. Small things like styling hair, putting on a little make up, getting a haircut and just generally being put together makes you feel good.
CONFIDENT CLOSET STAPLES
Corina encourages her clients to blend classic pieces and trendy pieces that keep things fresh.
A few key pieces that she recommends are:
-Dark wash jeans in a size that fit you well. The cut optional and up to you, whatever you feel most comfortable in – skinny, boot cut, slim cut.
-Neutral jeans – black, gray, white
-Colored pants – pick any color that you love to coordinate with neutral tops or pattern tops
(And the same can transfer for the seasons. I.e. shorts or skirts for Summer.)
-White tee
-Color Tee
-Stripped Tee
-Chambray Button Down
-Pattern Tee – polka dots, florals, etc.
-Neutral one color sleeveless tops
-Slogan/graphic tees — easy for moms help to reflect personality and stage of life
Corina has created an entire wardrobe plan for stay at home moms, you can find that here.
FIGHTING FRUMP BASED ON YOUR BODY TYPE
Corina explains that the first step to fighting frump and dressing as your most confident self is learning your body type and how to dress it well so she has created a framework that does just that. Helps you choosing a style that is right for you with your body type in mind.
The first place to start when learning to dress for your body type is to identify what your body type is. Measuring your bust, waist, hips will give you the answer.
-Pear shape – hips largest measurement
-Apple shape – Waist largest measurement
-Inverted triangle – bust/shoulders largest
-Column shape – all measurements are equal
-Hourglass shape – bust and hips are equal and waist is smaller
And, while there are many body types, the goal of dressing for your body type is for your clothes to give you the appearance of the hourglass figure because it is the most balanced.
Knowing your body type helps immensely when you shop. You can narrow down your options quickly when you know what will look great on your body.
Corina has a desire to serve women at all stages of life, especially those in the season of motherhood, so she has so many way to access her teachings.
Corina has many free resources to help you find your style, your body type, and your confidence.
She has also created a 32 (and growing!) page done for your shopping guide including: tops, bottoms, accessories, completor pieces and how to assemble them all for the ultimate outfit inspo look-book.
And if courses and done WITH you is more your style, then Corina’s Frumpy to Fabulous course might be for you! Corina walks with you to identify your personal style, your body type, colors that look good on you, and helps you to curate a master list of clothes that you need to span over time.
And because Corina is such a kind a generous soul, she is giving listeners 20% off her shop items with code: SUPERMOMWANNABE.
Make sure you visit today and follow her on Insta at @nowthaticando, and find her on her website at NowThatICanDo.com. And make sure you join her Facebook group: Frump Fighters for more tips, tricks, and a community of confident women.