Charity Craig, wife, mother of 4, and inspirationalist extraordinaire, is the CEO of Lillian & Co, one of my favorite jewelry brands. I am now the proud owner of 4 Lillian & Co bracelets, and I can’t wait to get more!
Although Charity has achieved a lot of success, she’ll be the first to tell you that she doesn’t have it all together. She talks about how her messy and painful personal journey led her to where she is today, and how she came to the mission of Lillian & Co, which encourages women to pursue the life of their dreams through her jewelry and lifestyle brand.
Her business got started as a hobby. Charity and her husband agreed that if they could sell 100 preorder bracelets in a month, they would start a business. They decided to “give it a try,” and they sold 300 in the first 24 hours! Now she and her husband Matt run this business full time.
We talk about the significance of the company name, Lillian & Co (just wait ’til you hear where the “Lillian” comes from!) and our love of Frozen, independently of our kids.
I asked Charity where the vision of Lillian comes from. She told me about her personal journey that started with an earthquake in her marriage. She talks about being the “good girl” and the “good wife” through this season to make her marriage work, even when her husband didn’t. In the process she discovered something amazing about herself.
Out of that personal story came Lillian. Charity says that in paying attention to herself, she found what she really needed, and found her passion.
She talks about how her personal journey affected her kids and her parenting. She tells me about “good enough mothers” and the idea of being the perfect mother.
Charity shares her rituals and routines to keep herself realigned and out of that perfectionist mindset.
I absolutely love her guilty pleasure, her idea of a good hair week, and I know that I totally geek out and want to be her new bff after this conversation!
You can find Charity hanging out online here:
“YoHo Disney” Blog (they have a free Disney printable!!)